How to Make Your Wedding Video Pop

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How to Make Your Wedding Video Pop

 

 

                  Every now and again, a couple may inquire about how they can add a bit of flair to their wedding video. They look to us, Since 1987 Films, for our expertise on what additions may make their final wedding video stand out amongst the crowd. Now it’s not a competition by any means, but after viewing multiple examples of our previous weddings it seems quite natural for the inquiring couple to hope for a final piece with just as much pizzazz as the ones viewable on our website (www.since1987films.com).

                  What we tell our client is just because weddings are traditional events, with specific elements and customary rituals – doesn’t mean they have to be boring. At the end of the day a wedding is a celebration, and there is nothing boring about a group of people coming together to celebrate the unifying power love retains. The editor, Anthony Santiago, is an innovative and vibrant soul with remarkable skills and vision, who consistently weaves the scenes captured on the big days together in uncanny, yet magnificent ways. However, a plethora of unique elements is not necessarily needed. The more meaningful, or outside-of-the-box one component is, the more unparalleled the wedding video will be.

                  For instance, at Since 1987 Films, we love children and animals just as much as we love weddings. It’s very common to see children in our wedding videos but it’s rare to see the bride and groom’s beloved pet take place in the ceremony as well, similar to that of our #DashaandMichael2014 wedding video. Most pet owners view their animals as a part of their family to a certain extent, so seeing one at a wedding ceremony is not only understandable, it’s heartwarming. Nothing tugged at our heart-strings more than the first and only wedding/birthday party we did for the charming DeLuna Family. Little Lincoln DeLuna was diagnosed with a debilitating muscular disease at birth – the doctors only gave him a few months to live. But with his family’s love, care and faith Lincoln was still going strong after living for a full year; a year that was commemorated by the wedding of his two outstanding parents -- a precious memory that will be ours to cherish for years to come.

                  Another significant aspect of all weddings is location, location, location! Jessica and Fred Stockton had their wedding preparations, ceremony and reception done at Paradise Cove in Orlando, Florida and it was truly astounding! Jessica’s preparations were shot in a large two story house on the property, which had enough room for the bridal party to be completely comfortable and at home while they did their hair, make-up and reminiscing about the past, and the future. Then during the ceremony, we filmed and witnessed the vibrant Fred dash in on a speed boat with his groom’s men through rippling waves and white sands, right up to the altar where he would await his lovely, glowing bride. The addition of the speed boat in the Stockton wedding created a unique dimension of creativity and excitement that made the final video seem more like a full length feature film, than the standard wedding video many of us have become accustom to.

                  Like Hao and Jingwen’s wedding, a ceremony can be held at any one of the numerous Tampa Bay area beaches, beneath a sunny Florida sky and amidst a gentle ocean breeze. Or similar to the delightful wedding of Justin and Mariann, a couple can opt for an elegant melody like that of the string quartet that played as Mariann strolled down the aisle of the Vinoy Renaissance Resort & Golf Club in St. Petersburg, Florida. Now maybe the location for the wedding can’t be at some grand venue, or renowned location. What then? Then maybe the serenity of a backyard in combination with radiant and talented loved ones, like that and those of Mikayla and Scott’s wedding would suffice just fine. With an original speech, an original song, or even an original dance; a traditional wedding can be transformed into a much more spectacular event than expected.

Something as simple as the matching superhero cufflinks worn by the groom’s men at Yomaira and Victor’s wedding showed a special kind of character and personality. A visit from a surprise guest, like the wedding of the charismatic Beth and Jeff Herman can add the much appreciated, element of surprise. The Herman’s managed to have Thunder-Bug of the Tampa Bay Lightning pay their wedding reception an unexpected visit and the crowd went wild! We’d go so far to suggest an uncommon yet treasured item, like the Indiana Jones-style hat worn by Scott at the conclusion of his reception, as he and his bride Mikayla literally ventured off toward a new and exciting life together. With a little imaginative thought, and passionate consideration – the potential outcomes for one’s wedding truly become endless. Luckily for Since 1987 Films we’ve seen it with our own eyes, time and time again.

                  As far as our brides and grooms are concerned, we urge them to think outside of the proverbial box. This notion has always been one of our rules of thumb – we wouldn’t be in this business if it weren’t. We advise couples to be fearless in their planning. We suggest themed weddings, testimonials, surprise proposals like Kyle’s where we stalked our client through a park on a moon-lit evening in order to capture the tears of joy on the bride-to-be’s face as she said, “Yes, I will.” We have yet to film an engagement party, but it is definitely on our to-do list. Maybe Since 1987 Films can film your engagement party one day, or someone you know and care about. Contact us or share this article and it just may turn out to be an epic, life-changing event that we all can watch and re-live over, and over again.

 

By: Andrew J. Williams

 

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Woman Crush Wednesday

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Woman Crush Wednesday

A “Woman Crush Wednesday,” better known as a #WCW, is a recently popularized term (used predominantly in social media) to describe a female who the poster is captivated by. This recognition is technically reserved for Wednesdays, even if the enamor extends far beyond the twenty-four acknowledgement period. Here at Since 1987 Films we genuinely appreciate a woman’s beauty, eloquence, radiance, struggle, silhouette and everything in-between. But what we also respect and appreciate even more is hard-work and dedication (especially in our own field of choice – film). That is why our #WCW this week is the lovely and very talented Reed Morano.

                  With over several dozens of work examples beneath her belt, ranging from camera operator on shorts and TV specials to Directory of Photography on award-winning feature length films, Morano can evoke awe and inspiration in any film-minded man, woman or child. Of three hundred forty active members in the ASC (American Society of Cinematographers) Morano is the youngest out of the group, of which only twelve are women. She was inducted two years after she received the Kodak Vision Award in 2011. In a quote from her profile on IMDB.com, Morano hints at the intricacy and difficulty encompassed within her routine professional duties, as well as her selflessness in that regard.

“It’s a very tricky job we have as DPs [Directors of Photography], where you are expected to make something that really is an emotional art but also needs to be technically spot on. You’re often given a very small window of time to achieve it… There are many legendary DPs that I admire, some of whom have a very strong signature but I’m not sure I want to be the DP where you see my work and say oh, Reed shot that. I hope to be able to [adapt] to every movie and disappear into it.”

                  This work ethic and outlook resonates with Since 1987 Films on many levels, as well as motivates us to constantly strive for progress. We were legally founded and established in the state of Florida in October of 2014. Being created, managed and operated by male minorities; it has been quite a challenge to advance in the video production industry, to say the least. We’ve faced seemingly insurmountable obstacles on countless occasions, so we know that being a female in this industry – Reed may have experienced her own fair share of challenges as well. The uncredited camera operator works listed on IMDB.com may only be the tip of the iceberg. Nonetheless, Morano persevered and earned multiple film awards further validating her devotion to her decorated film career.

                  When Since 1987 Films had no work examples to boast of, no website content to display and no upcoming gigs to prepare for – it was a woman by the name of Maritza Astorquiza of Coda Sound Inc., who first believed in us enough to provide our very first opportunity as a video production company. Maritza sat us down and gently dried the moisture behind our ears with information, know-how, dos and don’ts, and tales of her past industry experiences (both the good and the bad). It was also Maritza who was the very first individual to write “Since 1987 Films” on a check for video production services rendered.

                  Both Maritza and Reed share what we like to call extraordinary vision. Morano is currently leading the charge on a movement to advance the film industry with better control of motion interpolation, also known as “The Soap Opera Effect,” or SOE for short. This is an example of her willingness to not only accept change in the field she is so passionate about, but to embrace it whole-heartedly: much like Maritza did with Since 1987 Films. We owe women like these a debt of gratitude on not just Wednesday, but every day. Nevertheless, we’re sincerely thankful for the weekly reminder.

 

By: Andrew J. Williams

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Learning From Couples Who Compromise

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Learning From Couples Who Compromise

     As most of us may know, money tends to be a major deciding factor when creating and maintaining romantic relationships. Even most dating websites today have a section for one’s yearly salary range (don’t ask me how I know). This is not to say that we as a people are shallow, or push love to the back-burner for the “root of all evil.” The importance of money stems more from the need for balance, or an even-playing-field.

     When two people are engaged in a balanced relationship, one person tends to be a bit more conservative than the other; especially when it comes to money. That difference in willingness to spend usually leads to conflict. As a wedding videographer at Since 1987 Films, I empathize with both halves of the whole relationship because at the end of the day it’s about pleasing the couple – not just the bride or the groom. Obviously, since without one there’d be no wedding for us to film in the first place.

     Customarily, Since 1987 Films prefers to sit down with each and every potential client face-to-face. We do this in order to build a rapport prior to the “big day.” We also do this so the client gets to experience our personalities first hand, and to extinguish any apprehension that may be naturally harbored about new, unfamiliar faces.

     One day during a client-meeting, everything went as planned at first. The client became acquainted with the company. The expectations for the final wedding video were clearly communicated. Examples of our works were displayed, and critiqued. Lastly, a wedding package and price was negotiated and agreed upon, as the contract was presented. The meeting created a warm, friendly environment where laughter could be heard from a distance. Unbeknownst to us at the time, we weren’t dealing with the more conservative individual in the couple. Needless to say, when our package and pricing was relayed – the couple’s previously dismissed budget was revitalized by the more conservative counterpart. Being made aware of this foreseeable circumstance, we realized that we weren’t out of the woods just yet.

     The main philosophy at Since 1987 Films is to always foster the win/win. We never wish to succeed at the expense of another: we always rather collective success between us and our clients, no matter what. This is a family oriented business so we treat our clients as if they were just that, family. We work with our clients’ budgets, and we even offer payment plans if need-be. With that being said, we decided it was only right for us to intervene in order to assist in remedying the situation. Here we have one half of the couple, convinced by the vision we have at Since 1987 Films, while her significant other only knows what his fiancé relayed due to his inability to be present at the meeting. The bride assured us that she was more than capable of convincing her groom-to-be of how astounding we were, but we nonetheless decided to meet them right in the middle of our price and their budget cap. With that, an agreement was reached and all parties were completely satisfied. The coveted win/win had been achieved.

     This excerpt was written in appreciation for that extraordinary couple, and any other couple who makes sacrifices for each other. We commend couples who strive for the win/win with each other, their vendors, and people in general. Relationships and life are about a delicate balance, that is at times difficult to obtain. But here at Since 1987 Films we wouldn’t have it any other way, so we always reserve an extra effort for such occasions.

By: Andrew J. Williams

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Otus: Since 1987 Films Owl

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Otus: Since 1987 Films Owl

Since 1987 Films is proud to present a new logo and mascot! The logo is a depiction of an owl, blind in one eye. This custom logo was created by an incredible associate and friend of the company, Kyle Goodrich. The idea for the logo originated from one of the first popularized blind owls, Zeus The Blind Owl. It is said that Zeus' eyes appeared star-studded due to cataracts, clots of protein and blood pigment. Owl experts claimed that Zeus only harbored about ten percent of his full range of vision, but what if he was actually capable of seeing what people simply cannot perceive? Maybe science has not yet advanced far enough, to tell us what a starry-eyed owl can truly witness. Nonetheless, owls continue to be renowned today for flight, vision, wisdom, and wonder. So in memory of Zeus and everything owls still stand for, we named ours Otus, after the original Greek word for owl.

By: Andrew Williams

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Introspection

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Introspection

 Life has a way of becoming mechanical. For most of us, we focus the majority of our attention on those five days out of each week that we call ourselves, “earning a living.” Not trying to be happier people, or wiser people, or people that enjoy each moment we have with those we love since life is short and unpredictable... Instead some of us work day after day not because our job brings us joy, but because we must earn a check in order to survive. We've become earners of livings when living doesn't actually have to be earned, if one is already alive.

            Now money does have to be made in order to afford basic living necessities, but the pursuit of happiness should not be confined to the standard forty-eight hours provided by the weekend. What if more people chose to make money doing what made them happy? Bills, ups and downs, joy and sorrow, love and misery are all inevitable in this thing called life. However, if from day-to-day our main focus was instead what made the passionate fire within our belly burn the brightest, wouldn't that prove to be much more fulfilling in the long run?

            When I overheard rumors of how my nephews would tell stories to their parents of their incredible uncle that they so vividly recalled from past interactions I was ashamed, for I was no longer the gentleman that they spoke of. He no longer stood before me in the mirror. His little voice in my head had long been drowned out by the loud cries of everything that always had to be done, and I couldn't even recall when I last heard him. The rumors of my old self from those that still bordered the line of purity and innocence brought me to my knees for I too admired who they spoke of, but was mortified that he had become a distant memory. It was at that moment I realized I had lost the good fight, because I had lost myself. My pure nature had been covered underneath so many layers of drudgery and experience that I no longer knew who I was. The burning passion within me no longer twinkled in my eye; my fire had been extinguished: my restless soul no longer wrestled with my rationale, it had finally given-up on me altogether.

            At that point, I wondered if it was already too late. The thoughts that rushed to my head were, “Can I still save myself? Do I still have a chance? Does hope still remain?” This wasn't some cliché soul-search, it was a desperate attempt at its revival. But how can one undo the hands of time? How does one reach deep down through an existence of learned behavior and conditioned habits to pull out a person that is pure yet still all the wiser? Being so lost in my own thoughts, I found myself in a bookstore scrolling through books on meditation. The idea of inner-peace had been something that interested me for so long; the time had finally come for me to stop talking about it, in order to be about it.

            In 2011, there was a clinical study done at the University of Massachusetts that proved meditation can transform the physical structure of the brain. According to Davidji's Secrets of Meditation, during an eight week trial using MRI brain scans on sixteen subjects at the beginning and ending of the trial – each subject's scan displayed an increase in the gray matter in the hippocampus (the part of the brain responsible for learning and memory), and a reduction in gray matter in their amygdala (the anxiety, fear and stress center of the brain). Eureka! This was it! This was something solid, factual and scientifically based that would guarantee a pessimist like myself, progress. It seemed there was hope for me yet.

            Through life's disappointments, mishaps, unfortunate circumstances, embarrassments, relocations, epiphanies, degrees, significant others, joys, accomplishments, triumphs, failures and everything in-between; we groom ourselves accordingly, toward one direction or another. It only makes sense to do so, right? We live then we learn, not the other way around. During all of this living, we mold ourselves into what might be appreciated the most by those people or entities that we, “answer to.” Whether it's our parents, peers, society, a certain industry, family or friends; we shape ourselves to hide or protect what creates vulnerability and inflate what we believe makes us strong or powerful or immune to pain. “We all wear masks,” and occasionally forget our own faces.

            Ever since the day I purchased that book on meditation (along with a few others since then) I've been practicing an appreciation for who I am instead of who I think the world wants me to be. Perfect, I am far from but astounding in my own ways nonetheless – we all are in our own ways, shapes, and forms. Everyday I sit in silence once or twice for a few moments to just breathe. I let my mind settle and relax only to be reawakened that much better, guaranteed. Each day I feel less rattled by any worldly impending force, and more comforted by my own movement. My decisions are no longer made in fear of what might go wrong, I now make decisions on the faith I have in my abilities, and the abilities of those I can count on. Becoming aware of the numerous kinds of meditation currently in practice, convinced me to believe there is a suitable method for each and every one of us that is willing to put forth the effort. But I'm no guru – I'm simply present, and even more so each and every day.

 

By: Andrew Williams

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Developing Paradise: Tampa, Florida

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Developing Paradise: Tampa, Florida

No matter where you are on this great wide world, there are a few things always needed; shelter, food, water and oxygen. Most of us look to some sort of career for the first two necessities while taking the last two for granted. But that can be done just about anywhere, so what other factors weigh in on such a decision (besides family and friends)? Simple, the weather and the wages – how much one makes living versus how much it costs to do so. Now what one prefers to do in their free time is their own business, but it's not likely to be affected by bright sunny days, unless you’re Batman. Besides the occasional cold front and sporadic rain cloud or two, Tampa Florida's weather for the most part is quite paradise-like, for now.

            With about two-thirds of the year being filled with sunshine and sea breeze, it's no wonder that Florida recently surpassed New York in population, according to recent statistics. The only thing Floridians have to complain about is the four-foot average of rainfall per year, but thank goodness no snow – knock on wood. Sure the public transportation system in Florida isn't the best on Earth, and the overhaul of the roadways to accommodate the influx of new residents is far from completion. But as time passes, areas like Ybor City and Hyde Park continue to become more and more like the melting pot better known as “The City that Never Sleeps.” These days, Tampa isn't showing any signs of drowsiness.

            Development of the Tampa Bay region began officially after becoming US territory in 1845, according to record. The region is rich in natural resources with The Hillsborough River, Tampa Bay, and The Bone Valley – known for having some of the largest phosphate deposits in the US. Tampa Bay's history is built so heavily upon these once flourishing resources that the area now suffers from an increase in sinkholes; courtesy of the constant phosphate mining Central Florida has become known for . . . well those and the beaches of course.

            The roadway constructions occurring in Tampa range from the simple re-paving of rough patches of road like on the Suncoast, widening lanes and shoulders on the Veterans and I-275, to vast new roads or road-extension projects sprouting from I-4. One of said projects was even commemorated with a marathon before being opened for motorist use. Outdoor events such as these marathons, music festivals, themed gatherings like the renowned Gasparilla “Pirate” Parade, have all become normality in Tampa Florida because of the wonderful weather and growth in people who've taken notice. Al Lopez Park is a popular location in Tampa where festivals are often held. A branch of Since 1987 Films was lucky enough to be a part of such an event called Conga Caliente, a Hispanic festival celebrating Latin musicians – both the new and the old.

            Unlike other tropical US climates, the cost of living in Tampa Florida is roughly identical to the average income, give or take a few grand. That fact alone makes survival more inviting. In this economy most of us will be happy to take whatever we can get, before it's all gone. One might ask who exactly is getting all they can get? Some may say states like Washington and Colorado, because they went, green. Will Florida's constantly increasing population earn its people a couple more representatives in the House? Which would turn into more electoral votes, and thus more state power?  Anything's possible but only time will tell. As we wait here patiently at Since 1987 Films, we'll be soaking it all up and breaking even – while paradise keeps getting better.

 

By Andrew Williams

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